Outline

  • 1

    Social Selling in a Digital-First World

    • Social Selling in a Digital-First World

  • 2

    Getting Your Digital House in Order

    • Get Your Digital House in Order

    • The Main Elements of a Profile

    • The About Section

    • What to Include in the About Section

    • About Section Builder

    • Elements of a LinkedIn Profile

  • 3

    Hacking the LinkedIn Algorithm

    • Posting Tips

    • What Happens When You Post

    • Post Scoring

    • Post Breakdown

    • Adding Links

    • How to Create a Post

    • Text Only vs. Pictures and Videos

    • The Importance of Subtitles

    • Dwell Time Hacks

    • Creating a Post Checklist

    • Test your learning

  • 4

    The Power of Commenting

    • Leaving a Comment

    • Crafting an Effective Comment

    • Your Commenting Strategy

    • Commenting to Increase Profile Views

    • Test your learning

  • 5

    Building Your Social Squad

    • Social Squads

    • Creating Your Squad

    • Creating the Social Squad Checklist

  • 6

    Connecting with Partners and Prospects

    • Like - Comment - Connect

    • The Three-Step Method

    • Targeting Your Prospects

    • The Next 7 Days

  • 7

    The Checklists

    • LinkedIn Weekly Checklist